In June 2011 Jacqueline launched a campaign to support women in business, an area she is incredibly passionate about. Women On Wednesday, or #WOW, takes place every Wednesday and is run through Jacqueline’s twitter page. Each week Jacqueline encourages female business owners to tweet her using the #WOW hash tag along with their business name and a short overview of what they do. Jacqueline then picks her three top entries for that week and which she re-tweets and profiles, sharing details of the businesses with her existing WOW network and 57,000 plus followers. The three winners also receive a #WOW badge which they can display on their company websites and marketing material, along with access to a dedicated WOW community which has its own closed Facebook group which allows winners to share advice, celebrate successes and trade. All WOW winners will also be invited to write a blog post for the WOW Winners blog, which offers an opportunity to share their business story and inspire others. In addition, each weekly winner will be considered as one of the three overall WOW winners for the year and the opportunity to attend a mentoring lunch with Jacqueline and mentoring day at Ann Summers head office.
When selecting the three weekly winners, Jacqueline looks for businesses that have a unique offering, strong brand values and that she thinks have potential to grow and succeed in their industry. She looks for quality products and services, well designed websites, good customer service, strong marketing vision and entrepreneurs who demonstrate a good business sense and have shown that they have really considered what the consumer wants and needs and how to deliver this.
The success of #WOW has been incredible and each week Jacqueline receives in excess of 200 entries from many incredible businesses. The #WOW campaign is very much about celebrating women in business and the ever growing number of women who are starting their own business. The weekly #WOW winners, which currently totals over 700, are incredibly supportive of each other and are part of the #WOW network through a dedicated facebook group and twitter in which they offer each other support and guidance and share business opportunities. Jacqueline stays in regular contact with all of the #WOW winners, offering advice where needed and also asking for regular updates as to how the winners are doing. The majority of winners report a significant increase in visits to their website after winning, with many also seeing an increase in sales. Many of the WOW winners demonstrate their marketing knowledge by publicising their WOW win to their local media as well as to their customer database through newsletters and social media.
“For me #WOW is all about inspiring, celebrating and connecting women in business. There are so many great businesses launching every day and whilst it’s an extremely exciting time, it can also be filled with uncertainty . My vision is that #WOW offers a place for women to network and celebrate each other’s successes, whilst gaining support and advice to grow their businesses. Every week I am so proud of all the incredible women that enter and am thrilled to see so many proving how alive the UK’s entrepreneurial spirit is, especially for women.”
Jacqueline has been named one of the top 60 most influential over 50s on Twitter by PeerIndex and is regular acknowledged for her inspired use of the platform, particularly for the benefit of women in business.