WOW Winners Blog

Welcome to the WOW blog!

This is a blog that has been set up to celebrate all the wonderful WOW winners and their inspirational stories. Setting up a business is a huge achievement, and the WOW community are a group of fearless, inspiring and hard working women and I hope you enjoy reading about their experiences as much as I do!

Jacqueline x

A sweet success story…
Philippa Askham & Tanya Mitchell
Sweetpea Pantry
WOW winner on 07.08.13

We have been best friends since the age of 5, followed each other around the world from Sydney, to New York and then London, and so some 30 (ahem) years later in 2014, it seemed fitting to launch a business together. Like many women, having children was the catalyst to start our business as we… Read More »

Posted on September 6th, 2017

The law of success
Elle Hosie
WOW winner on 12.07.17

I launched Elletrepreneur in 2015 with the aim to use technology to streamline legal services and provide startups and SMEs with affordable, bespoke drafted legal contracts for their business, whilst giving a friendly, personable service. I studied law at University, so have always been very passionate about startups and new businesses. After university, I worked… Read More »

Posted on August 23rd, 2017

A neat way to do business
Zoe Short
WOW Winner on 17.05.17

I launched SoSorted in February 2017, after many months of planning. Prior to this I had been working in Further Education for 15 years and felt it was time for a change. It all started when I turned 40. I started to review my life and ask questions about what I wanted (and didn’t want)… Read More »

Posted on August 9th, 2017

Making the grade!
Little Learners
Rachel Fay
WOW Winner on 30.11.16

My name is Rachel Fay and I am the Director of Little Learners. Our mission at Little Learners is very simple: help every child to make their mark! How do we do this? Well, the business offers unique and exciting mark making (early writing) classes, events, and parties, all devised by a qualified primary teacher.… Read More »

Posted on July 25th, 2017

Crate expectations!
Lottie Clements
The Cosy Canine Company
WOW Winner on 14.12.17

I launched The Cosy Canine Company back in 2015, and my gorgeous Cockapoo Baxter was my inspiration. I had Baxter from an adorable 8-week-old puppy and the whole family were smitten with everything about him. The only downside to having Baxter was the crate in which he slept. It was big, and ugly. Rather than… Read More »

Posted on July 12th, 2017

A taste for success!
Laure Moyle
Pudding Fairy
WOW Winner on 28.09.16

I set up Pudding Fairy back in July 2014. After years of working in the corporate world at a large Global Financial services business and in a publishing company, I spotted a gap in the market for cakes with contrasting textures and bold flavours, as opposed to the usual heavy fondant icing with lots of sugar.… Read More »

Posted on June 28th, 2017

Age doesn’t define you…
Rose Dyson
Pura Cosmetics
WOW Winner on 10.08.17

Hi there! My name is Rose Dyson. I’m a teenage entrepreneur and the proud owner of Pura Cosmetics – a Yorkshire based natural, cruelty-free cosmetics company which specialises in all things lip care! Pura Cosmetics began back in the summer of 2015 at an extremely basic level. At the age of 15 I participated in… Read More »

Posted on June 14th, 2017

How fitness turned my life around
Lee Donald
Lee Donald Personal Training
WOW Winner 18.11.2015

I wasn’t always the strong, positive, healthy person you see in this picture. Smoking from a young age, drinking alcohol more or less every weekend, suffering from depression and insomnia, and battling a serious eating disorder took over my life for the best part of 15 years. I seemed to struggle with my health and… Read More »

Posted on May 31st, 2017

Parties with Style And Success!
Sharon Park
Love Lucia’s Parties
WOW winner on 17.06.15

Love Lucia’s Parties was officially launched in 2010, after it evolved from a previous company I had created, called Love Lucia’s Bakery. We were making high end cupcakes specialising in hand crafted chocolate decorations mainly for corporate clients. Then, when The Great British Bake Off appeared on our screens, the market became saturated with baking… Read More »

Posted on May 17th, 2017

A literary triumph!
Genevieve Yusuf
Jajaja Books
WOW Winner on 21.09.2011

Jajaja Books was one of the first businesses to be named a WOW winner back in 2011, so it’s safe to say our journey has been a long one! Like many other WOW winners, we were a start-up business and not massively accustomed to the world of social media – often sending ourselves tweets by… Read More »

Posted on May 3rd, 2017

Baking to success!
Rhiannon Abbott
The Epsom Bakehouse
WOW Winner 21.09.2016

Setting up my own business came out of the blue. I was unhappy in my former career working in a local government policy unit. Having left a job at the end of 2012, I was temping in an administrative role when I came across a training course called Bread Angels and decided to give it… Read More »

Posted on April 19th, 2017

The ultimate Dog-Spiration!
WOW Winner on 04.01.2017

My journey to being a female entrepreneur hasn’t been an easy one, starting when I was just 18 months old when I was diagnosed with childhood Arthritis. I spent much of my childhood and teens in and out of hospital managing my condition, but I never wanted to let it hold me back and it… Read More »

Posted on April 4th, 2017