WOW Winners Blog

Welcome to the WOW blog!

This is a blog that has been set up to celebrate all the wonderful WOW winners and their inspirational stories. Setting up a business is a huge achievement, and the WOW community are a group of fearless, inspiring and hard working women and I hope you enjoy reading about their experiences as much as I do!

Jacqueline x

How my big day led to a business
Emma Taylor
Paperless Wedding
07.09.2016

I launched ‘Paperless Wedding’ with my husband while living in New Zealand back in 2009 – a year after our big day. The idea came about whilst we were planning our wedding and talked about sending our invitations out digitally. We had friends and family living all over the world, so sending online invitations would… Read More »

Posted on November 15th, 2017


Growing My Business From Economy To First Class
Helen Hutchings
What to Wear on Holiday
WOW Winner 03.12.2014

At www.whattowearonholiday.com  we believe travel is liberating when you pack light and pack right. We are an online resource for people who love to travel, and who appreciate that the benefits of travel can be enhanced by keeping packing to a minimum. We have free downloadable packing lists, country specific advice, product recommendations, a shop,… Read More »

Posted on November 3rd, 2017


How I started my tasty trade…
Paula Wilkinson
Mums Bake Cakes
WOW winner on 11.08.16

The concept for Mums Bake Cakes started when I was sourcing a gift for my beautiful niece Davina. At the time she was battling cancer, and enjoyed spending her days with family and friends, sampling cakes at various cafes. Trinkets and flowers didn’t feel like an appropriate present, so I wanted to send her a… Read More »

Posted on October 18th, 2017


How Dreams Come True
Amanda Tooke
The Angel Mystic
WOW Winner on 22.06.16

My name is Amanda Tooke – The Angel Mystic. I am a Spiritual Life Coach, Author, and creator of The MAP (Manifesting Abundance Process). I became a WOW winner in June 2016, but my entrepreneurial journey started long before then when I ran a beauty salon and sunbed studio at the age of 17. My… Read More »

Posted on October 4th, 2017


Crafting my way to success
Louise Daniel
And So to Shop
WOW Winner on 01.03.17

I launched my business ‘And so to Shop’ – an online marketplace, showcasing and promoting independent UK suppliers – in July this year. It is the final piece in my plan to bring handmade items and inspiration to people who love something a little bit different. My aim has always been to help small, independent… Read More »

Posted on September 20th, 2017


A sweet success story…
Philippa Askham & Tanya Mitchell
Sweetpea Pantry
WOW winner on 07.08.13

We have been best friends since the age of 5, followed each other around the world from Sydney, to New York and then London, and so some 30 (ahem) years later in 2014, it seemed fitting to launch a business together. Like many women, having children was the catalyst to start our business as we… Read More »

Posted on September 6th, 2017


The law of success
Elle Hosie
Elletrepreneur
WOW winner on 12.07.17

I launched Elletrepreneur in 2015 with the aim to use technology to streamline legal services and provide startups and SMEs with affordable, bespoke drafted legal contracts for their business, whilst giving a friendly, personable service. I studied law at University, so have always been very passionate about startups and new businesses. After university, I worked… Read More »

Posted on August 23rd, 2017


A neat way to do business
Zoe Short
SoSorted
WOW Winner on 17.05.17

I launched SoSorted in February 2017, after many months of planning. Prior to this I had been working in Further Education for 15 years and felt it was time for a change. It all started when I turned 40. I started to review my life and ask questions about what I wanted (and didn’t want)… Read More »

Posted on August 9th, 2017


Making the grade!
Little Learners
Rachel Fay
WOW Winner on 30.11.16

My name is Rachel Fay and I am the Director of Little Learners. Our mission at Little Learners is very simple: help every child to make their mark! How do we do this? Well, the business offers unique and exciting mark making (early writing) classes, events, and parties, all devised by a qualified primary teacher.… Read More »

Posted on July 25th, 2017


Crate expectations!
Lottie Clements
The Cosy Canine Company
WOW Winner on 14.12.17

I launched The Cosy Canine Company back in 2015, and my gorgeous Cockapoo Baxter was my inspiration. I had Baxter from an adorable 8-week-old puppy and the whole family were smitten with everything about him. The only downside to having Baxter was the crate in which he slept. It was big, and ugly. Rather than… Read More »

Posted on July 12th, 2017


A taste for success!
Laure Moyle
Pudding Fairy
WOW Winner on 28.09.16

I set up Pudding Fairy back in July 2014. After years of working in the corporate world at a large Global Financial services business and in a publishing company, I spotted a gap in the market for cakes with contrasting textures and bold flavours, as opposed to the usual heavy fondant icing with lots of sugar.… Read More »

Posted on June 28th, 2017


Age doesn’t define you…
Rose Dyson
Pura Cosmetics
WOW Winner on 10.08.17

Hi there! My name is Rose Dyson. I’m a teenage entrepreneur and the proud owner of Pura Cosmetics – a Yorkshire based natural, cruelty-free cosmetics company which specialises in all things lip care! Pura Cosmetics began back in the summer of 2015 at an extremely basic level. At the age of 15 I participated in… Read More »

Posted on June 14th, 2017