In June 2011 Jacqueline launched a campaign to support women in business, an area she is incredibly passionate about. Women On Wednesday, or #WOW, takes place every Wednesday and is run through Jacqueline’s twitter page. Each week Jacqueline encourages female business owners to tweet her using the #WOW hash tag along with their business name and a short overview of what they do. Jacqueline then picks her three top entries for that week and re-tweets them to her followers (currently over 30,000). The three winners also receive a #WOW badge which they can display on their company websites.
When selecting the three winners, Jacqueline looks for businesses that are interesting, that have strong brand values and that she thinks have potential to grow and succeed in their industry. She looks for quality products, well designed websites and entrepreneurs who appear to have a good business sense and who have thought about what the consumer wants and how to deliver it.
The success of #WOW has been incredible and each week Jacqueline receives in excess of 200 entries from many incredible businesses. To celebrate the winners from 2011, Jacqueline picked her three top #WOW winners from the year and asked each of these ladies to join her for a mentoring lunch at The Ivy in London. You can read more about the 2012 #WOW winners here.
The #WOW campaign is very much about celebrating women in business and the ever growing number of women who are starting their own business. The weekly #WOW winners, which currently totals over 100, are incredibly supportive of each other and have formed their own #WOW network through facebook and twitter in which they offer each other support and guidance. Jacqueline stays in regular contact with all of the #WOW winners, offering advice where needed and also asking for regular updates as to how the winners are doing. Every winner has reported a huge increase in visits to their website after winning, with many also seeing an increase in sales. A number of the #WOW winners have also secured press coverage of their win, with pieces in numerous regional press including the London Evening Standard.
“For me #WOW is all about inspiring and celebrating women in business. There are so many great businesses launching every day and whilst it’s an extremely exciting time, it can also be a very nerve wracking and lonely time. I hope that #WOW offers a place for women to network and celebrate each others successes, I know that every week I am so proud of all the incredible women that enter and am thrilled to see so many women achieving such great things.”
Jacqueline has a great reach on twitter which benefits all of her WOW winners. And she has recently been named one of the top 60 most influential over 50s on Twitter by PeerIndex, appearing at number 46 on the index.